When she was 9, Jam was given a present by her father: A camera. Whilst living in India for a short time as a child, inspiration struck, her mother became her model, and her love for photography was born. Jam’s work is infused with a striking sense of colour and place. Influenced by great photographers such as Saul Leiter for his colour, Newton for the erotic and Cartier Bresson for reportage.
Jam’s women are photographed as strong, powerful individuals and the imagery she produces is sensually rich, feminine and aspirational. Her Indian heritage that nurtured a love for the vivid and bold combined with her enthusiasm for location lead to her unique style. As a director, Jam’s love for the female form, honed from years in fashion make her short films a feast for the eyes and senses. Her work is filled with a signature passion, energy, warmth and humour that stems directly from her personality. Her commercial & Editorial clients include Charlotte Olympia, whom she shot a Murder mystery style film ‘To Die For’. ‘Red lipstick’ for Magus Berger at The last Magazine in New York, ‘Marigold ‘for Jaime Perlman’s online platform for Film & Photography, Testmag and ‘The Chase’ for Flair Magazine, a 70s style spy film which has been nominated for various awards and won an award at La Jolla Film Festival in 2015 and Bokeh Fashion Film Festival 206. Jam’s recent film ‘Rosegold’ shot for Vogue Brazil is a Beauty Fashion Film starring emerging actress Gem Refoufi. Jam currently lives in London and works between London, Paris, New York and Los Angeles shooting both commercially and editorially.